Recipe Development and Food Styling

 
 

I am an experienced recipe developer and food stylist based just outside London in Gerrards Cross, Buckinghamshire.

I am a Leiths trained chef who has developed recipes and styled food for food businesses and celebrity chefs.

 

I work with clients briefs in the following ways:

Recipe Development

  • Support the launch of a specific product or event.

  • Showcase particular ingredients.

  • Celebrate a particular time of year or marketing initiative.

  • Generate ideas for new recipe content to bring in new customers and increase customer engagement for online food apps.

  • Offer styling input to help market new recipes

  • Edit existing recipes and seo information to improve website engagement

Food Styling Services

  • Create initial storyboarding for production days.

  • Arrange shoot food sourcing and preparation to make the days more productive.

  • Shoot Day planning and shot sequencing.

  • Leading the food preparation and styling team on the day.

  • Assisting Executive and Celebrity Chefs.

  • Ensuring the dishes are made in a timely manner to an excellent standard so they can be captured at their absolute best.

  • Troubleshooting and problem solving.


Client Work

Food Stylist - Mediterra by Ben Tish

I worked as a food stylist with Executive Chef, Ben Tish and the Bloomsbury production team on location and in the studio over a period of 10 days to style the 70+ dishes for this outstanding book, Mediterra which was shot by award winning London photographer, Kris Kirkham. Mediterra, published by Bloomsbury, is a mouthwatering book full of sumptuous pictures. It has gained a revered spot on the Andrea Simon Long List as well as numerous plaudits from leading food journalists.

Helen worked closely with me on my latest book project and it was a pleasure. She was the back bone of the kitchen organisation and worked in organising, prepping, cooking and good styling. Super organised, attention to detail, attentive and completely focused on the job. Super attitude and character- a joy to work with.’ Ben Tish, Cookbook Author & Chef Director Cubbit House

 

Recipe Development and Food Styling PlateUp - Lead Development Chef

PlateUp is an innovative recipe and grocery shopping app which aims to make cooking from fresh as easy as possible (https://www.plateup.app/home). The app has approachable recipes and clever technology which converts your chosen dishes into a shopping order with your favourite supermarket.

Helen joined our team for a short term project and ended up working with us exclusively for a year.
Helen worked seamlessly with our marketing and growth team to create and curate delicious recipes for our users. For example, Helen helped to streamline our recipe categories and recipe curation which vastly improved our user experience (data proven).

In addition to the desk work, Helen thrived during our production days. She was instrumental during our production days with Levi Roots, Alex Hollywood and the wonderful Alberti Twins.
Developing and making food is Helen's passion and we look forward to continuing to work with her in relation to these areas.
’ Conor Boyle, Co-Founder at PlateUp

 

Recipe Development and Food Styling - Jekka’s

Jekka’s is an award winning herb farm and cookery school with 62 Gold Medals at Chelsea Flower Show. Based just north of Bristol, Jekka’s specialises in top of the range herbs which are often different to those you would get from mainstream growers. As part of launching their new range of herb boxes, they needed short, on brand recipes to showcase the herbs which were going to the herb boxes that month.

The recipes I developed for Jekka’s Herb Boxes which also included writing the introduction copy for the recipes on the website.

Thai Basil Sorbet, Thyme, Taleggio and Red Onion Tart, Roast Tomato and Oregano Soup, Basil Herb Oil, Scallops, Pea Puree and Prosciutto

It was a pleasure to work with Helen. We required herb based recipes to be a developed and delivered to a brief that matched our herb boxes. The recipes were needed in a relatively short timescale. Helen always produced delicious recipes with professional pictures that can be viewed online and were sent out on recipes cards with our boxes. We have received wonderful reviews for our herb boxes. I recommend Helen to other businesses.’ Alistair McVicar, Director, Jekka’s

 

Recipe Editing - Rachel Khoo

I worked for Rachel to edit all of her existing recipes across the Rachel Khoo website. The brief was to ensure a consistent format and to match her tone as I was editing the recipes. I also had to review the recipe content to make sure that they were correct from a culinary perspective, review and edit SEO information and write copy for introductions for new recipe launches for weekly newsletters.

 
 

Recipe Testing and Recipe Research - Lara Lee - Cookbook Author, Coconut and Sambal and A Splash of Soy

I worked for Lara over a period of around a year researching ingredients and recipes for a series of articles, podcasts and her most recent book ‘A Splash of Soy’.

I also worked with Lara recipe testing for at her home in East London.

 

To see more of my recipe development portolio, please visit my Free Recipes Page